Aveda was born in 1978 with the vision to provide hair and beauty professionals with botanical products that would be good for them, good for their clients and good for the Earth.
Committed to the use of organic ingredients Aveda considers the effects of their products not only on hair or skin but also on body, mind and wellbeing.
Their commitment to deliver high performance, botanically-based products that are kinder to the planet is good for all of us. Aveda’s products are formulated without parabens, phthalates and sodium lauryl sulfate.
Aveda’s development of its exclusive Babassu Betaine technology is part of its efforts to develop and use sustainable plant-based alternatives to replace the use of petrochemicals whenever possible.
Aveda suppliers employ an environmentally friendly extraction method using CO2, which leaves no toxic residues and works at a lower temperature—yielding highly potent botanical extracts.